How Your Competitors Are Building Their Email Marketing List

Every single day your competitors are adding prospects to their email marketing list. This process of list building, is one of the most essential, if not the most essential, aspect for any online business.

When a prospect is on your email marketing list they have given you permission to email them with more information about your products and services. This enables you to build a relationship with them via email so that they come to know, like and trust you and the products that you are selling. They are then much more likely to buy from you.

So, if you want prospects on your email marketing list, you have beat your competitors. Here are the 5 steps that your competitors are taking to build their lists and you can do the same.

1. Get An Autoresponder

To build an email marketing list you need to invest in reliable autoresponder software. It will reply on auto-pilot to people when they join your list with a series of pre-written emails. It will be impossible for you to do this manually as your list grows. An autoresponder can manage numerous customer lists and send out different messages to different customer lists.

2. Build A Squeeze Page

When it comes to building an email marketing list you should direct your traffic to a squeeze page. Your squeeze page will have an opt-in box for visitors to provide their email address. Your squeeze page just needs a strong headline, a free offer and an opt-in box.

3. Have An Opt-In Box On Your Website

Have an opt-in box on every page of your website to make it easy for a visitor to sign up for your list. You can create these opt-in boxes with your autoresponder software.

4. Offer Something Of Value For Free

To motivate a potential customer to give you their email address, you will have to offer something of value. This could be a free report or a free video which your autoresponder software can send immediately, when somebody opts-in to your list. People love free stuff. Especially if it helps them solve a problem and exceeds your new subscriber’s expectations.

5. Don’t Always Keep Selling

If all you do is constantly throw offers at your subscribers they will quickly unsubscribe. People joined your email marketing list because they thought that you could help them. The more you help people, the more likely they will be to purchase something from you. Provide advice and relevant information in your emails.