If you want to put together an effective marketing plan, you need to consider a lot of elements. However, two of the most important tactics include SEO and lead generation. Basically, lead generation is a process that can help you develop a list of leads (clients). SEO is a practice that can help you refine your web pages to improve your website ranking on major search engines. Ultimately, this will grow your clients. Given below are some tips to boost your lead generation or the number of clients using search engine optimization techniques.
Audit Your Website
First of all, you should audit your website to find out which pages are doing well and which ones need to be improved. You can use a lot of free online tools that can crawl your website and make a list of broken links that give 404 errors. Besides, they can help identify problematic titles, meta descriptions, and other areas. By fixing these issues, you can easily improve your website ranking.
Check for Speed
Your web pages must load as soon as you click on the link. If they take ages to load, your ranking will drop. Your website shouldn’t take more than 3 seconds to load when you are browsing on a desktop PC or mobile device.
You can use PageSpeed in order to analyze your web pages for speed. This free tool provides suggestions to help you boost the web page performance.
Do some Keyword Research
As said earlier, the primary element of search engine optimization is to make a list of relevant keywords. In fact, it’s an important part of your SEO strategy. Plus, it can help you understand the topics that your target audience may be interested in.
Also, make sure you don’t produce content on the basis of abstract technology or assumptions. If you choose irrelevant keywords, your campaign will be useless. So, what you need to do is identify the primary keywords and relevant terms. Your SEO strategy will be based on these keywords.
Review your On-Page Content
On the internet, people are looking for useful, accessible, and engaging content. Although SEO may help drive traffic to your site, people will stay on your site only if they find the content useful and engaging.
Therefore, you should review the content on your site. Make sure that the language is clear and the content is useful. The images should have alt description for better SEO. Besides, you should use your analytics tool in order to analyze the page performance. Google Analytics can help you with this.
Have a Backlink Strategy
Backlinks are the number of websites that link back to your site. These links carry a lot of importance when it comes to improving your ranking on major search engines. In fact, they are a vote of credibility for your site. So, make sure you offer useful content so that other authority websites link back to you.
In short, if you follow these SEO strategies, you can boost your lead generation significantly.